不怕海龍王？ Bburago Neta S
「哪吒不怕海龍王，幼獅不畏虎和狼，前途無論會短或長，今天起步信念強。」信念強又可否面對中國內地電動車的埋身肉搏呢？哪吒汽車，又會否步極越汽車的後塵？
極越汽車無預警倒閉震驚市場，特別是它有百度及吉利背景，可見新能源車市場何期凶險。成立於2018年的哪吒汽車原本主打網約車及低端市場，跟小鵬、理想、蔚來的中高端路線不同，2022年哪吒U和哪吒V曾成為二三線城市主力車型之一，從10萬到15.2萬，問鼎新勢力榜首，力壓蔚小理。然而，哪吒S作為品牌首款中高端車型，面對特斯拉、比亞迪、小鵬等強勁對手，銷售不如如期。不過，今年哪吒L推出曾一度扭轉形勢，但只屬曇花一現，24年下半年出現裁員70%、供應商起訴，最終CEO張勇下台，創始人方運舟「出山」兼任CEO，母企合眾新能源能否成功在港IPO上市似乎已成為這個品牌最後一根稻草。
哪吒S提供純電和增程兩種動力系統，純電版則有510 Air版、510標準版、510 Pro版和640AWD Max版單，單電機版本配備170kW電機，CLTC續航里程715km；四驅版本採用前後雙170kW電機組合，總功率340kW，扭力620N·m，0-100km/h加速僅需3.9秒，CLTC續航650km。
Bburago提早布局，基本上內地大部份新能源車模型均出自Bburago手中，其餘部份屬拓意出品。今次這台哪吒S採用廠盒包裝的透明開窗設計，跟其他Bburago一樣，車身造功無問題，惟獨車輪部份往往令人「出戲」，最終只能當玩具把玩而不能以模型收藏。至於未來還有沒有其他車型，就要看哪吒汽車本身。「磨練我心，讓心肌變精綱，變得響鐺鐺。燃亮我心，趕走黑暗嚴寒，身經生死戰，心中閃正義光。」
Fear Not the Dragon King? The Neta S and Bburago Model
Can strong conviction alone be enough to face the fierce competition in China’s electric vehicle market? And will Neta Auto follow the same fate as Jiyue Auto? These questions loom large over China’s evolving EV landscape.
The unexpected collapse of Jiyue Auto shocked the market, especially given its backing from Baidu and Geely, demonstrating the perilous nature of the new energy vehicle market. Founded in 2018, Neta Auto (Hozon New Energy Automobile) initially focused on ride-hailing and entry-level markets, taking a different approach from the premium positioning of XPeng, Li Auto, and NIO. In 2022, the Neta U and Neta V became leading models in second and third-tier cities, with prices ranging from 100,000 to 152,000 RMB, briefly topping the new forces’ rankings ahead of NIO, XPeng, and Li Auto. However, the Neta S, as the brand’s first premium model, faced strong competition from Tesla, BYD, and XPeng, with sales falling below expectations. While the launch of Neta L briefly turned things around, it proved short-lived. By late 2024, the company faced 70% staff cuts, supplier lawsuits, and CEO Zhang Yong’s departure, with founder Fang Yunzhou returning as CEO. The potential Hong Kong IPO of Hozon New Energy Automobile now appears to be the brand’s last lifeline.
The Neta S offers both pure electric and extended-range versions. The pure electric lineup includes the 510 Air, 510 Standard, 510 Pro, and 640AWD Max versions. The single-motor variant features a 170kW motor with a CLTC range of 715km, while the dual-motor AWD version combines two 170kW motors for a total output of 340kW and 620N·m of torque, achieving 0-100km/h in just 3.9 seconds with a CLTC range of 650km.
Bburago has positioned itself early in China’s NEV market, producing most of China’s new energy vehicle models, with the remainder coming from Xcartoys. Their Neta S model features window-box packaging typical of Bburago, with satisfactory body craftsmanship but disappointing wheel details, making it more suitable as a toy than a collector’s piece. Whether we’ll see more Neta models from Bburago likely depends on Hozon’s own future in the challenging Chinese EV market.
