「香港車仔展2025」三天錄得逾四萬人次入場破紀錄
「香港車仔展2025」昨日圓滿閉幕，三天共吸引超過40,000人次進場，較預期高出33%，創歷屆新高。受惠於暑假旺季，家庭及親子觀眾比例明顯上升，現場氣氛熱烈，人流持續暢旺。
主辦方指出，今年約三成觀眾為非本地客，與去年相若，內地買家明顯上升，買家涵蓋印尼、馬來西亞、泰國、日本、南非及巴西等地，充分展現香港作為亞洲模型車文化交流平台的地位與國際吸引力。多個展商反映銷情理想，更有展商表示在第二日已售罄三日貨量，反映活動帶動強勁消費動力。
「香港車仔展」策展人、《手推車》創辦人李鑒泉（Lierence Li）表示：「今年入場人次突破四萬，證明車仔展已成為香港具代表性的主題展覽。家庭觀眾大幅增加，反映『以車會友』的模型車文化正融入大眾生活，並凝聚不同社群。展會不僅是交易平台，更是連結品牌、玩家、設計與社群的交流場域。我們會持續優化體驗、擴大平台，推動本地車仔文化走向國際。」
本屆展覽雲集過百款模型車新品與限定款，匯聚超過50個本地及國際品牌，吸引多個來自馬來西亞、印尼及台灣等地的海外展商專程來港參展。現場以「香港街頭文化」為主題，首次展出超過十部日本JDM真車，並與1:64模型車互相輝映，帶來獨特體驗。文創區、主題市集及微縮世界展示區人氣高企，跨界合作與內容多樣化，成功吸引不同年齡層和興趣圈層參與。主題內容備受歡迎，進一步印證香港具備承載主題型展覽的活力，並有效推廣本地模型車文化至更廣泛的社群。
Hong Kong Toycar Salon 2025 concludes with record crowds
40,000+ visits over three days
Cultural creativity and family experiences fuel themed‑expo boom
Hong Kong Toycar Salon 2025 wrapped up yesterday after drawing more than 40,000 visits over three days—33% above expectations and the highest attendance on record. Benefiting from the summer peak season, the share of family and parent‑child visitors rose noticeably, creating a vibrant atmosphere and steady footfall throughout the show.
According to the organiser, about 30% of attendees were non‑local, similar to last year. There was a clear rise in buyers from the Chinese Mainland, with additional visitors from Indonesia, Malaysia, Thailand, Japan, South Africa and Brazil—underscoring Hong Kong’s role as Asia’s hub for model‑car culture and its international pull. Many exhibitors reported strong sales, with some selling out their three‑day inventory by the second day, reflecting robust consumer demand generated by the event.
Curator of “Hong Kong Toycar Salon” and founder of “HKTOYCAR” Lierence Li said: “This year’s attendance surpassing 40,000 proves the Toycar Salon has become one of Hong Kong’s signature themed exhibitions. The surge in family audiences shows how model‑car culture—‘making friends through cars’—is entering everyday life and bringing different communities together. The show is not just a trading platform; it’s a meeting ground connecting brands, players, design and community. We will keep refining the experience and expanding the platform to take Hong Kong’s model‑car culture to the world.”
This year’s edition gathered 100+ new and limited‑edition model cars and brought together more than 50 local and international brands. Overseas exhibitors from Malaysia, Indonesia came to Hong Kong specially to participate. Under the theme “Hong Kong Street Culture,” the show featured, for the first time, more than 10 Japanese JDM full‑size cars displayed alongside 1:64 scale models, delivering a unique experience. The Cultural & Creative Zone, Themed Marketplace and Miniature World displays proved highly popular. Cross‑disciplinary collaborations and diversified content successfully engaged audiences across ages and interest groups. The strong reception for the themed content further demonstrates Hong Kong’s capacity to host themed exhibitions and effectively promote local model‑car culture to broader communities.
