做壽 – Hello Kitty 50周年 x Tarmac Works Mitsubishi Fuso Canter

今年聖誕各大商場都是IP掛帥，模型車亦一樣，適逢Hello Kitty 50周年，Tarmac Works聯乘推出50周年三菱Fuso Canter戶外宣傳貨車，效果出奇地討好。

以往粉絲向的產品我大多避之則吉，不過今次這款50周年Canter即使我這種麻甩佬仍然能夠接受，粉紅色車身、擋風玻璃、側窗有Hello Kitty肖像及字樣，平板上的廣告板兩邊有不同的Hello Kitty圖案，車身亦有HK0050、TMWK Trucking Co.等字樣，車牌24-50相信是拆開為2024年及50周年的創作車款，不是單純將角色隨便印上去賺錢，車燈採用透明膠件。另外車底兩口螺絲可拆，應該可以改做成為Hello Kitty平板貨車。不過，據知戶外廣告車的集中地日本東京已經限制廣告車在街上行駛，大家見到男公關廣告的機會可能又會再少了。

Tarmac Works近年取得不同車廠、IP等授權，是它在海外市場站穩陣腳的原因之一，不過QC方面不穩仍然是品牌逼切需要改善地方，期待2025年的新發展。

Hello Kitty’s Golden Jubilee – Tarmac Works x Mitsubishi Fuso Canter

In this holiday season, while major shopping malls embrace IP collaborations, the diecast model scene follows suit. Celebrating Hello Kitty’s 50th anniversary, Tarmac Works has released a surprisingly appealing Mitsubishi Fuso Canter promotional truck special edition.

Despite my usual reservations about character-themed products, this 50th-anniversary Canter strikes an impressive balance even for mainstream collectors. The model features a pink body color scheme with Hello Kitty portraits and branding thoughtfully integrated across the windshield and side windows. The flatbed’s advertising boards showcase different Hello Kitty designs on each side. Notable details include the “HK0050” markings and “TMWK Trucking Co.” branding. The license plate “24-50” cleverly references both the release year (2024) and the 50th anniversary. Clear plastic components are used for the lighting assemblies, demonstrating attention to detail. The chassis features two removable screws, suggesting potential modification options for enthusiasts wanting to create a Hello Kitty flatbed variant.

Tarmac Works’ recent success in securing various manufacturer and IP licenses has strengthened their position in international markets. However, quality control consistency remains an area requiring attention as the brand moves into 2025.