《香港車仔展 2026》圓滿結束 逾 4 萬人次入場 帶動香港「盛事經濟」
一連三日舉行的第六屆《香港車仔展》今日圓滿結束。在「成人童心」（Kidult）消費熱潮帶動下，三日展期累積吸引超過 4 萬人次入場，並人均消費近千元，成績再創新高，成為香港「盛事經濟」的一股新興力量。 English Version
香港模型車文化推廣平台《手推車》由 8 月 21 至 23 日於灣仔合和酒店 16 樓 Grand Ballroom 舉行全港最大型車仔主題盛事《香港車仔展 2026》。今屆展會規模再創新高，匯聚逾 60 個橫跨日本、美國、德國、法國、中國內地、香港及澳門等國家及地區品牌。三日展期有來自東南亞、中東、西班牙、巴西、泰國、美國等玩具收藏家專程赴港「買車」，非本地人士突破3成，帶動灣仔及港島區餐飲、酒店及零售消費。
Kidult 消費力驚人 人均近千元推高客單價
隨着「成人童心」市場強勁興起，越來越多具備經濟能力的成年人願意為情懷與童年記憶買單，成為推高今屆消費額的關鍵。多個品牌帶來全球首發及會場限定車款掀起搶購熱潮，今屆車仔展題材更由公路延伸至鐵路及天空，除深受歡迎的 1:64 汽車模型外，新增飛機模型展區，並繼續設有多款 1:1 JDM 經典改裝真車展出；場內另設「微縮世界展示區」及一系列名人分享舞台活動，全面提升觀展體驗。
商貿時段促成跨界合作 助品牌「出海」
《香港車仔展 2026》策展人、三公控股董事總經理李鑒泉（Lierence）表示：「今屆展會三日錄得逾 4 萬人次入場，成績令人鼓舞。Kidult 市場的爆發，反映模型車已由小眾興趣走向主流消費，個別展商營業額創歷屆新高，亦有海內外廠商率先了解來年的參展安排。香港本地品牌持續受全球車迷關注，成功用車仔說好香港故事。」他續指，展會特設的商貿時段成功促成跨界合作，充分發揮香港作為「超級聯繫人」與「超級增值人」的獨特優勢，助本地及內地品牌成功「出海」打入國際市場。
他預期未來將有更多的特色主題展在香港肇行，並吸引包括粵港澳大灣區在內的內地、以至海外人士專程赴港參與，推動實體經濟發展，說好香港故事。
「手推車潮車文化大賞」圓滿舉行 業界高度認證
備受矚目的「手推車潮車文化大賞」亦圓滿舉行。獎項由廣大車迷及大眾一人一票選出，涵蓋「潮車模型品牌」及「潮車模型零售店」等多個組別，讓最受歡迎的品牌及項目由公眾親自嘉許。不但表揚了各品牌的卓越表現，亦進一步凝聚車迷社群，推動本地模型車文化持續發展。
得獎名單：
- 潮車生力軍 – Khaho鐵道模型（嵯峨野トロッコ列車）
- 潮車模型媒體 – Honey Cake Club
- 潮車媒體 – 地板油 Flat out
- 潮車模型品牌 – Tomica
- 潮車模型零售店 – 鴻興玩具 (Hung Hing Toys)
- 潮車MVP – TINY 微影創辦人Steve Ng
Hong Kong ToyCar Salon 2026 Concludes with Remarkable Success
Over 40,000 Visitors Drive Hong Kong’s “Mega-Event Economy”
The 6th edition of the Hong Kong ToyCar Salon, held over three days, concluded successfully today. Fuelled by the booming “Kidult” consumption trend, the event attracted more than 40,000 visitor admissions over the three-day run, with average spending per visitor approaching HK$1,000 — a new record that underscores the exhibition’s growing role as an emerging force in Hong Kong’s “mega-event economy.”
Organised by HKTOYCAR, Hong Kong’s leading model car culture platform, Hong Kong ToyCar Salon 2026 was held from 21 to 23 August at the Grand Ballroom, Level 16, Hopewell Hotel, Wan Chai. This year’s edition reached a new scale, bringing together over 60 brands from Japan, the United States, Germany, France, Mainland China, Hong Kong, and Macau. Collectors and enthusiasts travelled from Southeast Asia, the Middle East, Spain, Brazil, Thailand, the United States and beyond specifically to attend the show and “shop for toy cars,” with non-local visitors accounting for over 30% of total attendance — providing a significant boost to dining, hospitality and retail spending across Wan Chai and Hong Kong Island.
Kidult Spending Power Drives Record Per-Capita Consumption
Riding the wave of the booming “Kidult” market, an increasing number of financially capable adults are willing to spend on nostalgia and childhood memories — a key driver behind this year’s record-breaking consumption figures. Multiple brands unveiled global debuts and show-exclusive releases, triggering enthusiastic buying sprees among collectors. This year’s exhibition also expanded beyond road vehicles to include railway and aviation models, introducing a brand-new aircraft model zone alongside the ever-popular 1:64 scale die-cast cars. The show continued to feature a range of 1:1 scale classic modified JDM vehicles, while a dedicated “Miniature World” display zone and a series of celebrity-hosted stage programmes further elevated the overall visitor experience.
Business Sessions Foster Cross-Border Collaboration, Helping Brands “Go Global”
Lierence Li, Curator of Hong Kong ToyCar Salon 2026 and Managing Director of Market Hubs, remarked: “This year’s exhibition recorded over 40,000 visitor admissions across three days — a truly encouraging result. The explosive growth of the Kidult market reflects how model car collecting has evolved from a niche hobby into a mainstream consumer pursuit. Several exhibitors achieved their highest-ever sales at the show, and a number of local and overseas brands have already begun discussions for next year’s participation. Hong Kong-based brands continue to attract strong attention from collectors worldwide, successfully telling Hong Kong’s story through toy cars.”
He further noted that the exhibition’s dedicated B2B sessions successfully facilitated cross-industry collaboration, fully leveraging Hong Kong’s unique position as a “super-connector” and “super value-adder” — helping both local and Mainland Chinese brands successfully expand into international markets.
Looking ahead, Li anticipates more themed exhibitions will emerge in Hong Kong, drawing participants from across the Guangdong-Hong Kong-Macao Greater Bay Area, Mainland China, and international markets — further stimulating the real economy and reinforcing Hong Kong’s role as a storyteller on the global stage.
HKTOYCAR Awards 2026 Concludes with Strong Industry Recognition
The highly anticipated HKTOYCAR Awards ceremony was also successfully held during the exhibition. Winners were determined through public nomination and one-person-one-vote balloting across multiple categories, including “Model Car Brand” and “Model Retailer Store,” allowing the public to directly recognise the most beloved brands and initiatives in the industry. The Awards not only celebrated outstanding performance across the sector, but also further strengthened the collector community and supported the continued development of Hong Kong’s model car culture.
2026 Award Winners:
| Category | Winner |
|---|---|
| Emerging Brand | Khaho Railway Models (Sagano Torokko Train) |
| Model Car Media | Honey Cake Club |
| Auto Media | Flat Out (地板油) |
| Model Car Brand | Tomica |
| Model Retailer Store | Hung Hing Toys |
| MVP | Steve Ng, Founder of TINY |
