由本地模型車文化平台《手推車》主辦、三公控股承辦的亞洲汽車模型與潮流文化年度旗艦盛事——「香港車仔展2026」今日假灣仔合和酒店 16 樓 Grand Ballroom 盛大開幕！今屆展會規模與內容全面爆發，不僅匯聚超過60個來自全球的頂尖模型品牌，更將 1:1 JDM 經典改裝真車、航空、鐵道及巴士模型、桌面風洞科技與跨界潮玩IP聯乘極致匯合，預計三日展期將引爆超過 4 萬名來自全球各地的車迷與買家入場，為灣仔及周邊地區拉動龐大的餐飲、酒店及零售消費，展現香港「盛事經濟」與潮流文化的強勁動能。 English

開幕式獲商務及經濟發展局副局長陳百里、全國政協委員、立法會(功能界別 – 批發及零售界)邵家輝、展覽集團有限公司主席王學譜及香港車仔展策展人、三公控股董事總經理李鑒泉主持，為這場盛事揭幕。

香港製造演變成香港品牌

「香港製造」在玩具業寫下輝煌一頁，今時今日「香港製造」演變成「香港品牌」、「香港設計」，讓玩具業在國際舞台繼續發光發亮，其中全球十個領先的1:64模型品牌超過一半都是來自香港、澳門地區，依托粵港澳大灣區的全生態鏈，模型車能夠由香港洽談授權、設計、市場推廣，並由大灣區工廠進行精密生產，再內銷及對外銷往全球。同時不少希望「走出去」的品牌都希望都藉香港這個平台打進東南亞、中亞及南美市場。

香港車仔展策展人、三公控股董事總經理李鑒泉（Lierence）表示：「模型車早已跨越傳統玩具的範疇，演變成貫通汽車文化、潮流藝術與情感寄託的龐大產業。隨著 Kidult（成人童心）市場強勁興起，越來越多具備經濟能力的成年人願意為情懷與童年記憶買單，用極致精細的模型車，補完小時候『想擁有卻無法擁有』的遺憾。『車仔』正是這種情懷、收藏價值與汽車文化的最佳載體。香港的模型車品牌在國際市場一直具備舉足輕重的領導角色，我們希望透過『香港車仔展』這個平台，充分發揮香港身為『超級聯繫人』與『超級增值人』的獨特優勢。」——一手連結內地頂尖的製造與設計供應鏈，一手對接歐美日及全球廣闊的買家市場與國際 IP 授權，助內地及本地品牌成功『出海』打入國際，同時將香港打造成全球模型車與汽車文化的最高交流樞紐。」他續指車仔展特設商貿時段，為品牌方、授權方、買家以至上游的設計及製造夥伴，提供一個高效的對接環境。

連結各地品牌、授權方及買家 促進跨界合作

香港車仔展一直致力搭建交流平台，連結來自世界各地的品牌、授權方及買家。今屆集合60多個品牌參展，橫跨日本、美國、德國、法國、中國內地、香港及澳門七大產地，包括 Majorette、Hot Wheels 等車仔界耳熟能詳的經典品牌回歸。透過三日展期，各地品牌、授權方及買家得以面對面洽談、促進跨界合作，新品牌亦能藉此展示空間打進國際市場。展會期間亦有多款限量版及會場首發的模型車仔登場，讓車迷及收藏家一次過搜羅心頭好。

盛事經濟帶動 灣仔區人流消費同步受惠

預計超過4萬入場人次除為展會本身帶來動力外，亦拉動灣仔及周邊地區的餐飲、酒店及零售消費，充分呼應香港「盛事經濟」的發展方向。大批海外及內地車迷專程來港，除參與展會外，亦帶動本地旅遊及過夜消費，反映模型車文化作為特色主題盛事，具備吸引人流、延長停留時間及促進跨區消費的潛力，為香港文化及消費經濟增添動能。

展會即日起至8月23日於灣仔合和酒店舉行，歡迎車迷及市民入場參觀。更多展會詳情及活動預告，請留意官方 Facebook 專頁：www.facebook.com/hktoycarsalon

香港車仔展2026

日期：	2026年8月21日至23日（星期五至星期日）
時間：	8月21日 (星期五)：下午2時至晚上8時 8月22至23日 (星期六至日) ：中午12時至晚上8時
地點：	香港灣仔合和酒店16樓Grand Ballroom
票價：	HK$20（65歲或以上人士持長者咭或出示身份證；傷殘人士出示傷殘人士證以及身高1米以下小童均可免費入場）

Hong Kong ToyCar Salon 2026 Officially Opens

Leading the “Kidult Nostalgia Economy” in a Deep Crossover with Automotive Culture

Hong Kong ToyCar Salon 2026, Asia’s flagship annual event celebrating model car collecting and automotive lifestyle culture, officially opened today at the Grand Ballroom, Level 16, Hopewell Hotel, Wan Chai. Organised by HKTOYCAR, Hong Kong’s leading model car culture platform, and produced by Trigemini Holdings, this year’s edition marks a dramatic leap in both scale and content — bringing together over 60 leading model car brands from around the world, alongside 1:1 scale classic modified JDM vehicles, aviation, railway and bus models, desktop wind-tunnel technology, and cross-category collaborations with popular toy IPs. Over the three-day run, the exhibition is expected to draw more than 40,000 visitors and buyers from across the globe, generating substantial spillover spending on dining, hotels and retail in Wan Chai and the surrounding districts — a clear demonstration of the strong momentum behind Hong Kong’s “mega-event economy” and its thriving pop culture scene.

The opening ceremony was officiated by Dr. Chan Pak Li, Bernard, Deputy Secretary for Commerce and Economic Development; Mr. Shiu Ka-fai, National Committee Member of the Chinese People’s Political Consultative Conference (CPPCC) and Legislative Council Member (Wholesale and Retail Functional Constituency); Mr. Carl Wong, Chairman of Exhibition Group; and Mr. Lierence Li, Curator of Hong Kong ToyCar Salon and Managing Director of Market Hubs.

From “Made in Hong Kong” to “Hong Kong Brand”

Hong Kong has long held a celebrated chapter in the global toy manufacturing story under the “Made in Hong Kong” banner. Today, that legacy has evolved into “Hong Kong Brand” and “Hong Kong Design” — allowing the city’s toy industry to continue shining on the international stage. Notably, more than half of the world’s top ten leading 1:64 scale model car brands originate from Hong Kong and Macau. Leveraging the full ecosystem of the Guangdong-Hong Kong-Macao Greater Bay Area, model car brands are able to negotiate licensing, design and market strategy in Hong Kong, while precision manufacturing takes place at factories across the Greater Bay Area — with finished products then distributed both domestically and internationally. Many brands seeking to expand overseas also look to Hong Kong as a springboard into markets across Southeast Asia, Central Asia and South America.

Lierence Li, Curator of Hong Kong ToyCar Salon and Managing Director of Market Hubs, commented:

“Model cars have long transcended their origins as traditional toys, evolving into a substantial industry that bridges automotive culture, contemporary art, and emotional connection. As the Kidult market continues its rapid rise, more financially capable adults are choosing to invest in nostalgia and childhood memories — using exquisitely detailed model cars to fulfil the ‘wanted-but-unattainable’ dreams of their youth. The ‘toy car’ has become the perfect vessel for this blend of sentiment, collectible value, and automotive culture. Hong Kong’s model car brands have long played a pivotal leadership role in the international market, and through the Hong Kong ToyCar Salon platform, we aim to fully leverage the city’s unique strengths as both a ‘super-connector’ and ‘super value-adder’ — linking Mainland China’s world-class manufacturing and design supply chains on one hand, while connecting to expansive buyer markets and international IP licensing opportunities across Europe, the US, Japan and beyond on the other. This dual role helps Mainland and local brands successfully expand overseas, while positioning Hong Kong as the world’s premier hub for model car and automotive culture exchange.”

He further noted that the exhibition’s dedicated B2B sessions provide an efficient platform for brands, licensors, buyers, and upstream design and manufacturing partners to connect and collaborate.

Connecting Global Brands, Licensors and Buyers to Drive Cross-Industry Collaboration

Hong Kong ToyCar Salon has consistently focused on building a platform that connects brands, licensors and buyers from around the world. This year’s edition brings together over 60 exhibiting brands spanning seven regions — Japan, the United States, Germany, France, Mainland China, Hong Kong and Macau — including the return of household names such as Majorette and Hot Wheels. Over the three-day event, brands, licensors and buyers engage in face-to-face negotiations that foster cross-industry collaboration, while emerging brands gain valuable exhibition space to enter the international market. The show also features a wide range of limited-edition and show-exclusive debut releases, giving collectors and enthusiasts the chance to secure sought-after pieces all in one place.

Mega-Event Economy Drives Footfall and Spending Across Wan Chai

With more than 40,000 visitors expected across the three-day run, the exhibition is set to generate momentum well beyond the show floor — driving significant spending on dining, hotels and retail throughout Wan Chai and neighbouring districts, in direct alignment with Hong Kong’s broader “mega-event economy” strategy. A large number of overseas and Mainland collectors are travelling to Hong Kong specifically for the event, contributing to local tourism and overnight stays in addition to their exhibition attendance. This reflects the strong potential of niche cultural exhibitions like the model car show to attract visitors, extend length of stay, and stimulate cross-district spending — adding fresh momentum to Hong Kong’s cultural and consumer economy.

The exhibition runs from today until 23 August at Hopewell Hotel, Wan Chai, and is open to enthusiasts and members of the public. For further details and event updates, please follow the official Facebook page: www.facebook.com/hktoycarsalon